The Crisp Bar is a patented award winning innovation. A revolutionary development of one of Britain’s favourite savoury food snacks, the Crisp Bar brings a fresh approach and new opportunities to the crisping industry. The Crisp Bar’s Patented process does not employ artificial binding agents or additives which would alter the flavour or familiar ‘crunch’ that consumers have become to know and love. Instead it simply offers a more convenient and compact format to an already hugely popular product.
Having designed the previous site for the Crisp Bar we once again entrusted to design their new site. For the new site they wanted to go in a different direction and bring the design up to date. The client previously had a very strong idea of how they wanted this project to look. Marketing it as a new idea to the crisping industry they wanted the site to look fun. This time they wanted a clean dare we say it “Crisp” design that would work on a wide range of modern devices and that would also work well in print.
Unlike their last system they we keen to have a news section so we opted for a WordPress based design mainly for its ease of use. We created a several custom plugins to enable them to feature certain aspects of the Crisp Bar.